Why Promontory Strategy Group?
Established by Christopher Riegg, CFA, CPA, Promontory Strategy Group provides independent strategic and financial advisory services to privately held and family-owned businesses evaluating ownership transitions, acquisitions, and long-term growth initiatives.
We bring investment banking discipline and transaction experience to critical decisions and engage earlier in the process, before a formal transaction is underway. This allows owners and leadership teams to evaluate options with greater clarity, align stakeholders, and prepare thoughtfully rather than react under time pressure.
PSG works alongside a company’s existing trusted advisors: legal, accounting, and lending partners, providing an objective market perspective on valuation, capital structure, and transaction alternatives. Our role is to help translate strategy into executable plans that preserve flexibility and maximize long-term value.
In situations where timing, preparation, and alignment matter most, an experienced perspective applied early can materially influence outcomes.
If you are beginning to think about a business ownership transfer, engaging in pre-transaction advisory early can help you understand your options and prepare with intention.
By Christopher Riegg
Christopher Riegg is an investment banking professional with over three decades of experience providing strategic and financial guidance to business owners and executives. As a partner at Promontory Strategy Group, Christopher Riegg has worked with over 200 companies across various industries, including manufacturing, distribution, technology, and services. His focus areas include mergers and acquisitions, debt restructuring, recapitalization, and private equity capital.
