Since commencing operations in 1965, Vendura Industries has grown as a specialized designer and manufacturer of custom solid surface countertops and related products used in healthcare facilities and various other commercial markets. The Company’s propriety solid surface product line is composed of materials used in a variety of applications ideally suited for shower bases, shower walls, vanity tops, countertops, workstations, transaction countertops, and wall coverings, amongst others. Vendura’s product line is available in over 70 rich tones and colors and the Company offers custom color creation and matching services.
Promontory was introduced to the President of Vendura Industries by his accounting firm given the business owner’s goals to transition away from the business. Promontory was engaged during May of 2016 to design and execute an ownership transition plan consistent with the owner’s objectives which included keeping Vendura as an independent, Madison-Wisconsin based employer. After a full evaluation of various options, a transaction was consummated with the private capital firm of Stuck Investments during October of 2016. The relatively rapid transaction timeframe (of less than 6 months from the beginning of Promontory’s engagement through the transaction closing date) reinforces the success of Promontory’s results driven approach for achieving client objectives.


By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.

