Quick Cable Corporation is a second generation manufacturer and distributor of battery connectors, cable, cable assemblies, and tools that connect energy sources to energy needs. Promontory was introduced to the owners of Quick Cable in August of 2011 and soon after was engaged to explore strategic alternatives for the Company. The engagement led by Promontory encompassed a full evaluation of ownership transition options which targeted both select strategic parties as well as private equity groups with proven industrial distribution experience. Promontory’s engagement approach resulted in generating significant interest in Quick Cable from multiple parties which allowed the shareholders and management team a number of alternatives to consider. Ultimately, a transaction involving Tonka Bay Equity Partners provided the most attractive economics for the selling shareholders and a value-added partner committed to growing Quick Cable with the existing management team. Associated Bank helped finance Tonka Bay’s acquisition of the business.


By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.

