Based in Madison, Wisconsin, ProClip USA is a value-added distributor of electronic device mounting solutions used in commercial, industrial, and consumer vehicles to safely secure a wide variety of mobile electronic accessories. The Company has established a strong reputation amongst a growing number of Fortune 500 B2B clients where ProClip’s custom vehicle mounts and device-specific holders protect key electronic assets such as scanners, tablets, laptops, and other devices used on trucks, forklifts, and other transit vehicles. Beyond B2B end markets, ProClip also distributes products to the B2C marketplace so consumers can safely secure electronic devices such as mobile phones or laptops within their automobile, truck, SUV, etc.
ProClip’s CEO established the business in 2004 and was introduced to Promontory by the Company’s accounting firm. After discussing with Promontory the owner’s goals for the business and the desired transaction outcomes, ProClip USA engaged Promontory to explore strategic and financial alternatives that would achieve the stated objectives. Promontory’s engagement involved confidentially marketing the business to a targeted group of high quality strategic parties and private equity firms that aligned with ProClip’s business strategy and ownership’s goals. Ultimately, a transaction with Chicago-based Prospect Partners allowed ownership to achieve a variety of business and personal objectives.


By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.

