Milwaukee-based Penrod has established itself as one of the Health and Life Science industry’s most reputable Salesforce solution providers. As a Salesforce Platinum Consulting Partner, Penrod serves an expanding nationwide audience of medical device companies, healthcare providers, pharmaceutical companies, laboratories, and specialty healthcare clinics that require CRM technology solutions to better manage customer account management and patient engagement. The Company’s Salesforce expertise is supported by more than 25 different Salesforce certifications in a variety of disciplines including Administrator, Sales Cloud Consultant, Service Cloud Consultant, Platform Developer, and Platform App Builder, amongst numerous others.
Since becoming a pure-play Salesforce-only provider in 2014, Penrod experienced year after year revenue and employee growth reinforcing the Company’s leading position within the Health and Life Science software sector. As Penrod contemplated options for its next phase of growth, the Company’s law firm made an introduction to Promontory. Promontory’s engagement included advising Penrod on its growth & financing options and the Company closed an institutional investment round led by a Midwest-based Family Office.
By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.
