eImprovement

Established in 2003, eImprovement.com is one of the nation’s largest e-Commerce plumbing fixtures e-tailers for the residential kitchen, bath, and fixtures market. Headquartered in Racine, Wisconsin eImprovement serves a national retail audience through a variety of online internet stores augmented by a wholesale distribution arm, Martz Supply, serving the greater Denver, Colorado marketplace.

In 2009 eImprovement was seeking advice on growth and acquisition strategies and the Company’s bank recommended that the owners have a conversation with Promontory. Shortly thereafter, the Company hired Promontory as their financial advisor. After completing a successful strategic merger with Martz Supply in 2012, eImprovement once again turned to Promontory during 2014 to explore strategic alternatives for the combined business. It was important to the principals of eImprovement to identify a buyer that would not only understand the technology value of the organization, but also provide the resources and footprint to take the e-Commerce segment of the business to the next level. After Promontory completed a targeted marketing process to assess the preliminary interest of various financial and strategic parties, the Hajoca Corp. was determined as the best fit with ownership’s growth objectives.

As eImprovement’s financial advisor, Promontory managed the entire engagement process including the creation of an online deal room, audience research & selection, the negotiation of critical documentation and vendor agreements, management of due diligence, and assisting in finalizing closing documentation.