Color Putty

Color Putty Company manufactures and distributes colored putties used for filling nail holes or imperfections in woodwork, paneling, furniture, and cabinetry. Established in 1963 with its headquarters in Monroe, Wisconsin, the Company’s putty lines are the market leader among Do-It-Yourself consumers, professional building and home improvement contractors, as well as in the modular housing and recreational vehicle industries. Produced in the USA, Color Putty is sold across North America through national and regional distributors into retail paint and hardware stores, home improvement stores, and OEM manufacturers. Color Putty products are available in both oil-based and waterborne lines in a wide spectrum of colors to achieve vibrant hues in light and dark-colored wood.

As this family-owned business began to contemplate succession planning goals, the Company’s law firm referred the owners to Promontory. Promontory was engaged to explore strategic alternatives for this branded, building products business, and the firm marketed Color Putty to a targeted audience of strategic acquirers with existing exposure to the building products industry. After soliciting preliminary offers, Promontory assisted in negotiating a Letter of Intent with U-C Coatings. Based in Buffalo, New York with a variety of operating units (including Kenosha, Wisconsin), U-C Coatings is a world leader in wood protection products that address surface protection, beautification, restoration, and repair. U-C Coatings is a portfolio company of High Road Capital Partners, a private equity firm based in Connecticut.