Established in 2006, Carl’s Place has evolved into one of the leading national brands for competitively priced, Do-It-Yourself golf impact screens, custom golf simulator enclosures, and complete golf simulator packages sold primarily into consumer markets. Through a strong marketing presence, genuine customer engagement, and a breadth of products and styles, Carl’s Place has developed and curated a unique customer experience centered around flexibility and ease. The Company’s growth has been supported by a successful direct B2C eCommerce platform and a growing network of distribution partners that serve as resellers of the entire line of Carl’s Place products.

As a pioneer in the DIY Golf Simulator marketplace, the Carl’s Place brand is respected across a variety of channels as reinforced by the Company’s continued strong revenue growth. After completing another record year in sales, Carl’s Place sought to align the business with a financing partner that could support the Company’s continued expansion. Carl’s Place engaged Promontory as its investment banker to evaluate a variety of financing options for the business and ultimately Promontory helped close a new financing arrangement with Old National Bank.

By Christopher Riegg

Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.