Arandell Corporation provides high-quality premedia, catalog printing, mailing, distribution, list management, database marketing, mobile solutions, logistics, and consulting services to its partners in the retail and direct mail catalog markets. Having served as the Company’s financial advisor since 2013, Arandell again sought out Promontory’s assistance during 2015 to help design and execute a multi-year strategic plan for the business. As a result of this process, several strategic initiatives were identified that could be achieved through targeted investments in new equipment, automation, and technology. Further, Promontory’s advisory efforts identified several areas of the business that could be strengthened through complementary acquisitions.

To address the Company’s longer-term funding needs that would arise from future capital investments and/or acquisitions, Promontory advised Arandell on funding alternatives that better utilized its balance sheet including the exploration of a real estate sale-leaseback involving the Company’s headquarters in suburban Milwaukee. The sale-leaseback transaction, consummated with W.P. Carey, provides an infusion of cash to support future growth initiatives, increases balance sheet flexibility, and lowers the Company’s weighted-average cost of capital. After closing the financing arrangements, Arandell is well-positioned to capitalize on future growth opportunities.

By Christopher Riegg

Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.