Milwaukee-based Arandell Corporation is one of the nation’s leading producers of high quality catalogs and brochures with a strategic focus on upscale retailers and direct mail merchandisers located throughout the United States. To attract sophisticated and discerning customers, leading retailers rely on Arandell for their marketing and collateral expertise including strategic catalog design, production, and direct mailing services. With increased demand for the Company’s specialized capabilities, Arandell Corporation engaged Promontory to lead a financing initiative to better position the business for future expansion. Given the Company’s growth track and longer-term objectives, Promontory identified a multi-pronged funding solution that would encompass an asset-based lender to primarily address working capital needs, a specialized equipment lender with printing industry experience, along with a source of institutional capital to support organic growth and potential acquisition opportunities. The Company’s new capital structure led by The Private Bank is augmented by CapX Partners, Spell Capital, and Farragut Capital Partners.

By Christopher Riegg

Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.