Milwaukee-based Arandell Corporation is one of the nation’s leading producers of high quality catalogs and brochures with a strategic focus on upscale retailers and direct mail merchandisers located throughout the United States. To attract sophisticated and discerning customers, leading retailers rely on Arandell for its marketing and collateral expertise including strategic catalog design, production, and direct mailing services. For many businesses, 2020 had been a year like no other and Arandell Corporation also needed to navigate through a challenging environment given the Company’s consumer-driven end markets. To support Arandell’s continued operations, Promontory’s engagement included soliciting competing financing proposals from a broad spectrum of asset based lenders, non-bank sources of debt financing, and private equity firms. The financing arranged by Promontory through CIBC and LSQ Funding was closed in conjunction with the signing of an asset purchase agreement whereby Radnor, Pennsylvania-based Saothair Capital Partners would acquire a majority interest in Arandell Corporation.

By Christopher Riegg

Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.