Aqua Finance is an independent, licensed finance company principally engaged in the origination, acquisition, and servicing of direct consumer loans and credit lines. The vast majority of these consumer loans support the purchase of residential water treatment products sold to consumers by established names including Culligan International, EcoWater Systems, RainSoft, and a host of other manufacturers. A contracting bank debt market, coupled with the significant downturn in the residential housing market, resulted in considerable obstacles for Aqua Finance. Promontory was engaged to advise Aqua Finance through this challenging period, including the sale of certain assets and the negotiation of a debt refinancing & recapitalization involving multiple lenders and shareholders.
By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.
