American Iron & Alloys (“AIA”) is a Waukesha, Wisconsin-based manufacturer and supplier of continuous cast iron, bronze, and other alloys distributed throughout the United States. The Company’s flagship product is its continuous cast iron alloy, branded as Versa-Bar, which AIA exclusively distributes through its partnership with Brazil-based Tupy SA. With strong brand recognition earned over a more than 40-year history, AIA’s products are used by fluid power, heavy duty construction, and a variety of other industries that require metallurgically superior alloys.

As AIA ownership and leadership began to contemplate succession planning goals, the Company’s law firm recommended that the owners have a confidential conversation with Promontory. Promontory was subsequently engaged to explore shareholder liquidity and strategic alternatives for the business. Once engaged, Promontory prepared a Memorandum, researched a targeted set of potential acquirers, and subsequently led confidential outreach efforts to solicit transactional interest in AIA. After soliciting preliminary offers from multiple bidders, Promontory assisted in negotiating a Letter of Intent with The Lawton Standard Company. Based in Green Bay, Wisconsin, The Lawton Standard Company is a leading manufacturer of high alloy and complicated metallurgical castings. The Lawton Standard Company is a portfolio company of Oakland Standard, a private equity firm based in Michigan. Promontory managed the entire engagement and assisted in closing the transaction

By Christopher Riegg

Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.