All Safe Global, Inc. (“ASG”) is a Minneapolis, MN-based servicer and master distributor of equipment and accessories for compressed gas delivery, beverage production, and fire suppression, among other customer segments. The Company maintains an unmatched inventory of cylinders, valves, kegs, life safety equipment, and other industrial hard goods for ready delivery. With a mission to be the premier provider of value-driven, high-quality gas and liquid delivery solutions, All Safe excels at global sourcing, national fulfillment, and regional servicing all supported by extraordinary customer service.
As the Company began to experience accelerated revenue growth, ASG’s ownership group desired to attract a partner to support present and future expansion plans. Beyond ASG’s core objective of securing a partner to support future growth, the Company also desired a funding partner to address ASG’s existing subordinated debt holders who were reaching the end of their investment term. Promontory was introduced to the owners of All Safe and was engaged by the Company to serve as its financial advisor. Promontory’s engagement involved negotiations with the various ASG stakeholders to design and execute a recapitalization plan.
Promontory’s engagement served as a catalyst for All Safe Global’s next phase of growth. Through a recapitalization transaction arranged by Promontory, the business of ASG is now supported by two growth-minded institutional investment firms, along with a new senior lender with the capacity to address expanding funding needs.
By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.
