Steele Solutions, Inc. (“SSI”) is a preferred designer and manufacturer of engineered steel structures, including mezzanines, work and equipment platforms, towers, catwalks, and crossovers for material handling, storage, conveyor, equipment and machinery support, and other industrial and commercial uses. Formed in 1996 by three longtime industry experts, SSI has grown considerably over the past two decades gaining clients in all 50 states and around the globe. The Company services a growing list of blue chip clients from its manufacturing, design, and office facilities located in the greater metropolitan Milwaukee area.
Promontory was introduced to the ownership group of Steele Solutions by the Company’s legal counsel. After several years of exponential growth, the Company’s senior leadership desired to explore strategic options that would address both ownership objectives while supporting the long-term success of the business. Promontory’s engagement encompassed a confidential, targeted marketing process involving strategic parties and financial firms while SSI management continued to grow their business at a record pace. In May of 2016, Promontory’s engagement with Steele Solutions culminated in the formation of a financial partnership between SSI and Chicago-based Merit Capital Partners.


By Christopher Riegg
Christopher Riegg, CFA, CPA is the Founding Partner of Promontory Strategy Group (PSG), providing strategic and financial advisory support to privately held and family-owned businesses. He also co-leads Promontory Point Capital (PPC), the investment banking firm he co-founded in 2004, and is the creator of RieggInsights.com, a platform focused on strategic growth, value creation, and successful transaction outcomes.

